This in-depth course will explore everything you need to know about positioning yourself or your employer as a business influencer on LinkedIn, in order to drive sales and generate new business.

LinkedIn has become the most powerful platform for business development and lead generation. Most people still don't understand how to use it, but through the modules of this course, you will learn exactly how to ensure that you use LinkedIn properly as a tool for securing new sales.

This is not a course for quick fix, cold call salespeople. If you want to position yourself or your bosses as the go to influencers in your business sector or industry, then this course will teach you exactly how to do that.

The 20 bite-size, engaging video lessons have been written by experienced marketing and public relations experts and are based on the processes that they use when working with global business leaders. The techniques you will learn have been proven to turn small family run businesses in to multi-million pound turn over companies, start-up entrepreneurs into multi-award winning industry influencers, and to keep established business gurus at the top of the tree.

Each lesson can be viewed at your own pace and you will not just be lectured at. You will be asked questions to help you think through the process and encourage real learning. You will also be given 'to do lists' with every lesson, so that you can go and put in to action everything you have learned. On top of this, on the completion of each module, you will receive a downloadable workbook and sit an assessment.

Across the four modules we will help you to:

• Understand how to set up profiles and do the ground work to position yourself for becoming a business influencer and securing new leads
• Think about who you need to be targeting and connecting with and what they need to be hearing from you to turn them from connections to customers
• Learn how to utilise the data you have at your disposal to increase your audience
• Build a sales pipeline and use LinkedIn as a CRM system
• Undertake messaging campaigns without your messages being ignored or seen as spamming by the recipient
• Create content calendars
• Generate engaging written and video content and know when and how often to be posting it
• Make best use of our 4-1-1-1 content formula
• Make best use of the services provided by LinkedIn to generate organic leads and evaluate what activity is working best for your audience
• Build your own content and sales cycle
• Become a serious business influencer

Course length: 6-12 weeks depending on your speed of learning